Web Copy Speaks Volumes About A
Business – What’s Yours Saying?
If your website is poorly written, or only contains a minimal amount of content, it is costing your business money. That’s why leveraging the expertise of our website copywriters can be one of the strongest investments your business ever makes. When you choose to work with Market Taffy, you gain a trusted partner focused on your specific needs. We’re one of the marketing industry’s leaders in creating compelling copy that speaks to your customers and motivates them to make a purchasing decision now – not three months down the line. So if only the best web copy will do for your business, it’s time to talk to Market Taffy.
The number of consumers who today visit the website of a business or brand is nearly ubiquitous. Market research firm BIA/Kelsey recently found that a staggering 97% of all consumers use online media to research, communicate, and purchase from businesses. And a comprehensive consumer survey commissioned by ecommerce site Zmags found that 87% of all consumers prefer using websites versus other online mediums when trying to gain additional information from a business. Add it all up and it becomes clear that dynamic and compelling web copy is no longer a luxury; it’s a necessity.
Despite the fact that having a permanent and visible online presence has been clearly illustrated, the U.S. Census Bureau reports that 75.2% of all U.S. businesses do not currently have a website. While an alarming statistic, this report is also good news for businesses that have a limited or non-existent site. A Market Taffy website copywriter will work with you to quickly develop your web content, which in turn immediately positions your business as the superior choice over your competitors.
When Drafting Your Web Copy, There Are 4 Key Factors>
That Our Writers Take Into Consideration:
Your Market: What type of client are you writing to? Who are your customers, what are their characteristics, and what are their needs and desires. If you need help determining this, our market research agency can help.
Your Business: There is no one-size-fits-all approach when it comes to web copy. The way our team approaches your project will be driven by who your business is, what your values are, and the products or services that you sell. We will also utilize all available information about your target market.
Your Tone: The tone of your web copy will be greatly determined by what kind of business you are in and who your market is. B2B organizations tend to require a more formal and professional tone, while B2C, along with those involved in “IM,” have the liberty of being more playful and aggressive. The proper tone for your business will be considered and crafted carefully, yet it will always maintain an orientation towards motivating your customers.
Your CTA: Many different considerations are used to determine the best CTA (call to action) for your business. A Market Taffy website copywriter will synthesize the above three factors in order to produce a highly effective CTA. Whether you’re looking for a customer to press “buy now,” call or email a sales representative for more information, or simply click over to different page – we’ll write a call to action that your site visitors find irresistible.
Market Taffy offers competitively priced, high-quality web copy to clients in a variety of industries. Contact us today to speak with a friendly and knowledgable representative about your current requirements and needs:
Call Us Today: 850-466-5776.
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