Dominate Your Market With YouTube
Just about everyone with internet access on the planet these days watches videos on YouTube. The online video sharing site is sourced by mainstream new media and internet users utilize the site for everything from education to entertainment. Savvy brands and businesses are harnessing its power to drive traffic to their own websites. It’s no wonder why, YouTube is the 2nd largest search engine and it is relatively easy to use it to not only drive traffic from videos but also to achieve top search rankings.
Here are some of the amazing statistics about YouTube:
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
- 100 hours of video are uploaded to YouTube every minute
- 80% of YouTube traffic comes from outside the US
- YouTube is localized in 61 countries and across 61 languages
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
- Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
- Mobile makes up almost 40% of YouTube’s global watch time
- YouTube is available on hundreds of millions of devices
The statistics above should be plenty to get you excited about utilizing the power of YouTube. It is a proven fact that people LOVE video so why not give people what they love? In addition to being able to link to your website pages in the videos and descriptions, done properly, your video marketing will have a direct positive impact in your search engine rankings. Here’s how to utilize YouTube to help dominate the market for YOUR business.
Each video you produce should be considered as its own “website” that can dramatically increase traffic to your main site, optimized landing pages, or social media engagement. The crucial component in making YouTube marketing work for your business is in optimizing titles and tags as well as writing good descriptions. This “Video Enhanced Optimization” or VEO, will get you top rankings in YouTube as well as Google.
Always be sure to include a keyword targeted description with a “Call to Action” and the URL of the website or landing page you want to promote and be sure to Be sure to start the URL with http:// not www. in order to have it create a hot link in the description.
Because most people are either not using video at all or are underutilizing it, video content is very easy to use to dominate the search results and help you get top rankings in the search results. This is especially true in local markets and targeted niches.
You can and should create videos for multiple purposes. Videos should be created for information and education just as you would do with written content but every business should have an introductory video that gives the USP of your company as well. This helps make prospective customers more comfortable with doing business with you by seeing that there is a real person behind the business. Of course if you are on “America’s Most Wanted” or don’t want to be on screen for some other reason you can outsource it to an actor or actress but I highly recommend doing it yourself.
Informational videos are always good because if you do them the right way and offer a solution for something people are searching for it establishes you as an authority. This not only helps to increase trust but will also directly bring traffic to your site, especially if you have a product or service that solves their problem. Again, ALWAYS include a Call to Action within the videos themselves along with clickable annotations and in the body of the description itself. Additionally these can be embedded within your website, blog or social media sites. Many businesses are having great success with the “micro videos” utilizing Vine and Twitter also, as a side note.
You should also make us of the video overlay feature offered by YouTube in addition to having the call to action in the actual video and description. This is a small banner at the bottom of the video that is clickable and takes the viewer to the site of your choice. See the steps to implement video overlays by signing up at ads.YouTube.com
It is well worth the little bit of time and effort it takes to create and produce videos and the return on your investment will probably surprise you. You don’t have to be concerned with Hollywood quality, it is more about the content. If you follow the steps I have outlined above you will have amazing results and will see marked improvement in your web traffic and search engine rankings.