How To Produce Content That Gets Read And Shared

viral content

If you are tasked with writing content for your business or you are an online entrepreneur that writes your own content then you know that like anyone who writes on a consistent basis, you sometimes find yourself scratching your head wondering what to write about. The key point to remember is to provide content that speaks to YOUR audience. If you run a blog about women’s shoes it is highly unlikely that they would care to read an article about “How to Change Your Oil” or something equally male oriented. This is just the tip of the iceberg of that which is called demographics. You need to know the demographics of your audience and what they are looking for. So how do you find this information?

Google Analytics

For starters you can get a lot of great information from your webmasters tools via Google Analytics. The data there will give you things like keywords people are searching for, browser used, mobile or desktop, country, city, etc. This is a good place to start gathering your information. It will give you the information you need to take the next steps. Another great piece of information to have is from referring sites. If you know the sites that are sending the most traffic to you then you can focus extra effort on promoting and interacting with them as well.

Facebook

With Facebook’s Open Graph Search feature, the social media giant officially become a true search engine. What is great about Open Graph is that it gives marketers an opportunity to do a little spying on the competition and also find out what other things people interested in your product are into. You can input keywords into the search and it will bring up pages and groups that are related which helps you to see what other kinds of content people may be looking for.

Twitter

Twitter is another great resource to find out what people are looking for and what kind of content is getting the most action with replies and retweets. Not only should you follow your competition but also create lists in Twitter based on the keywords that people are using to find you. This in turn will help you find ides for content to write or produce videos about.

Pinterest

Most people think of Pinterest as an image only social media network but it is actually quickly becoming one of the top “search engines” that people go to to find information. The reason for this is that most people use the pin feature to bookmark actual websites and articles with information that they like or want to read a later. These pins of course are shared with their networks of followers. Again, you want to follow your competition but also search the site by keyword and you’ll find some ideas you may not have considered. In addition you’ll get a great look at how to use images to go along with your articles and posts.

In addition to the suggestions mentioned above I also highly recommend using Google Trends as well as setting up Google Alerts for those chosen keywords you are looking to target. This way you can have hot and upward trending content coming straight into your inbox as it happens. This is a “secret” tool that many journalists use. Use YouTube in the same manner by finding YouTube producers that produce consistent content and subscribe to their channels, every time they upload a new video or even like one you’ll find out about it.

Another really cool resource that I have found recently to be a treasure trove of current blog activity over virtually every type of subject you can imagine is AllTop.com. AllTop collects blog posts from all over the web in a wide range of topics and also has sections that feature the hottest topics. You can get some excellent ideas for writing on topics that are currently trending hot that your readers might be looking for. In closing, I’d like to remind you to keep your focus. Don’t try to be everything to everyone, know your optimal audience and then write to them and get over your fear of video and produce some video content as well. One easy tip to help with that is to do short recap videos about your article. Then you can send people from your YouTube channel to your blog as well to read the entire post.

If you don’t have the time or feel that you just can’t write the quality content that your business needs to be effective give us a shout at Market Taffy and let us handle it for you. We can help you with everything from creating content and email newsletters to copywriting and social media management.

Why SEO Is More About Quality Content And Less About Algorithms

Matt Cutts and SEO

If you maintain an internet presence of any kind then you are used to being constantly bombarded with SEO companies constantly telling you how you need to keep up with the latest “animal named” algorithm change such as “Penguin.” What I am going to tell you today is that staying on top of the search engine rankings has less to do with optimizing for a particular algorithm and much more to do with writing consistent quality content. If you write for a particular algorithm you will always find yourself behind the eight ball trying to keep up with the changes.

The Internet is About Information

Okay, think about this for a moment. When you go online to look for something, all you want is the most relevant information for the particular search that you are performing at the time. These algorithms that the search engines employ to deliver results are designed to deliver the optimal results for you search but they are constantly tweaking them to be “more human.” In other words, they want to give you exactly what you are looking for. This is why writing your content with the end user, the visitor, in mind is the answer to your SEO and content creation questions.

When you are writing, take the time to ask yourself what it is that someone would want or need to know regarding the subject you are writing about and then make your content answer those questions. Write more with the human visitor in mind than for the particular algorithm of the day. If you do this on a consistent basis you will see your search engine rankings move up and stay up through all of the changes.

Website Owners Are Publishers

This is one of the keys that you must understand no matter what your business is. If you run a website then you must accept the fact that in 2014 and beyond, you are now a content publisher. It isn’t enough to develop a professional responsive website, do your on page and off-page SEO and then leave it. Without consistent quality content you will be left in the dust by competition that IS publishing content on a regular basis. Another aspect of this is that you must also understand that content refers not only to written content but also increasingly to visual content in the form of images, infographics and videos as well as audio information such as podcasts.

Content Marketing Strategy

What you need to do in order to be successful online is develop an effective content marketing strategy that employs all of the various types of content mentioned above. Obviously it is beyond the scope of one person to achieve all of these methods effectively. Ideally, you should have at least one person who does nothing but write quality content, another who focuses on creating stunning graphics and infographics and another that focuses on video and podcasting. Generally speaking, the experience necessary to perform quality work in such a wide array of skillsets cannot be found in one person. If you do find one person who can do it all they would not have enough time to be able to do it effectively.

Content Syndication

One thing that we recommend to all of our clients is to make use of the various social media networks that are available today. If you write quality content, it is very easy and natural to get your readers to share your information with their friends and followers across the various platforms. Every piece you produce doesn’t have to go viral to see good results, it’s about the long term not the quick hit. Another reason that we recommend utilizing multiple social media networks is because the demographics vary greatly across them, see our post on social media demographics for more about this.

Basically, you want to make sure you are getting the most bang for your buck and social media helps you do this by sharing your content with them. If you operate a blog or have a YouTube channel, and you should have both, then you can link them with Google Plus, Facebook, and Twitter for example to have your posts shared automatically as you post them. With Google Plus it is also imperative that you have Google Authorship set up properly which is discussed here on Google’s page on Google Authorship

Mobile Optimization

This is another key point that must not be overlooked as part of your content marketing strategy and your overall online marketing strategy as well. If your website doesn’t display properly on mobile devices you are missing out on a huge portion of the online traffic. More and more people are using their mobile devices to search, especially among the younger demographics. You don’t need a separate website for this, just be sure that your site is built with a responsive theme that will display properly on any device.

So, stop listening to all of the noise from the so-called SEO experts telling you that they can get you to the top of the search engine rankings by optimizing for the latest algorithms. Trying to game Google is a sucker’s bet and you are sure to lose. Focus on giving the visitors the best experience possible and you will find long term success. Remember, Matt Cutts isn’t going to share any Google Secrets with You.

Matt Cutts and SEO

 

 

Cloud 2.0 And Why Entrepreneurs Should Be Taking Notice

Cloud 2.0 Definition

Cloud 2.0 Definition

Welcome to Cloud 2.0…

Cloud 2.0 is being built upon the infrastructure of today’s cloud and will provide significant opportunities to startups and entrepreneurs. In some ways this revolution will be similar to Web 2.0, which capitalized on the technical advances, standardization and ubiquitous reach of the Internet to create new digital platforms, applications, social networks, and content sharing resources. What’s most exciting is that because Cloud 2.0 is still in its infancy, forward thinking startups and entrepreneurs that embrace the next generation of cloud computing now will reap substantial benefits for years to come.

Where Does The Cloud Stand Today?

It was only a few years ago that the idea of “the cloud” was still relatively obscure to those outside of Big Data, Networking, and SaaS (software as a service). Given this reality, it is amazing just how rapidly cloud computing has entered the mainstream and become a staple in the lexicon of the average American. Today, the cloud has expanded to encompass a broad range of services and technologies, including PaaS (Platform as a Service) and IaaS (infrastructure as a Service). It’s also been firmly embraced by some of the most important technology companies in the world, with big players like Google, Microsoft, Amazon, Oracle, and IBM all heavily invested in its success.

It’s my guess that the average reader of this article will already have a decent understanding of what the cloud is. In order to contrast today’s cloud with Cloud 2.0 however, it’ll be worth providing a quick and basic definition. Simply put, the cloud is a network of remote servers hosted on the Internet. Because they are all connected through the web, they provide both businesses and individuals with the ability to store, access, manage, and process data without the use of local servers or personal computers.

The average consumer’s cloud experience might be embodied in their use of DropBox for file storage and sharing, or iCloud for backing up their Apple devices, or Google Drive for storing and sharing different documents. For businesses, the cloud can be used for things like CRM, electronic records storage, system networking, and advanced computation.

So What Makes Cloud 2.0 Different?

It may be hard to remember, but in the late 90s and early 2000s, the Internet was a fairly static experience. Social networks like Facebook (and even Myspace) did not yet exist, nor did mobile integration with the web. It was not until the mid 2000s, as the Internet matured and technical advances continued, that a dynamic and interactive web replaced a static web. This unprecedented boom transformed not only the Internet, but the lives of virtually all human beings on the planet. Suddenly we were managing our schedules with Google Calendars, connecting with long lost friends on Facebook, streaming live music on Pandora, and increasing business productivity through Zoho.

The Cloud 2.0 will be the exact same thing because the current cloud has created a mature infrastructure that’s ripe for opportunities in innovation.

Some of these new innovations will be in the continuing expansion and development of powerful cloud based applications. These applications will be increasingly integrated with mobile, thus enhancing the capabilities and functionality of tablets and smartphones.

Other innovations will be in the strengthening of currently existing Cloud 1.0 competencies. Data storage, virtualization, edge computing, and security are all still in their infancy, and there will be almost limitless opportunities to expand both their efficiency and capabilities.  Concepts that are on the fringe now, like cloud-based programming will begin to be universally adapted because they drastically increase the speed and simplicity with which new applications and platforms can be created. And of course, Big Data and analytics will continue to be pushed forward because of the incredible and ever expanding availability of computing power.

3 Opportunities That Cloud 2.0 Provides…

Now finally, let’s get to the explicit opportunities that Cloud 2.0 provides to motivated entrepreneurs and startups:

1. Because of continuous development and competition between the major players like Google, Amazon, Oracle, and Microsoft – access to the cloud is now ridiculously cheap. Even a small startup in a garage can leverage the cloud’s capabilities to develop a new app, offer secure data storage and security to a mega corporation, or create a unique content sharing platform.

2. Those same large companies that have driven costs down through fierce competition are also stuck in the business model of “cloud vendor,” rather than being true cloud-based SaaS or PaaS companies. That’s not to say they won’t make forays (most already have), but rather they will have trouble fully committing because so many resources, and so much of their money, is still tied up in being a cloud gatekeeper.

3. Which means that nimble, agile, and fast-moving startups can seize on the new opportunities afforded by the Cloud 2.0 and carve out significant niches and market spaces for themselves without worrying about the immediate pressures of competition from the cloud’s giants.

Putting It Together And Moving Forward…

Through technology and continuous innovation, the Cloud 2.0 definition will likely continue to expand and change. Yet even so, it’s important to understand that there are very real, very tangible differences between how the cloud of 2016 will look compared to the cloud of today. And the entrepreneurs, startups, and tech-based companies that recognize this coming sea change now will be perfectly positioned to capitalize upon it when the floodgates open.

 

Stefan Georgi is the founder and majority owner of Market Taffy, LLC, an online marketing firm that helps both local and online businesses to realize increased sales and significant growth. You can find out more about Stefan Georgi here.

A Good Scarcity Mentality Definition (With Examples)

A good Scarcity Mentality Definition

The Scarcity Mentality &
Why it’s Such a Bad Thing


The Scarcity Mentality can be defined as the belief that everything is limited, and thus it is better to be selfish then generous. It’s a cynical term by nature and as author Stephen F. Covey says, it’s based around the idea that there’s not enough of the pie to go around. Or to be even more specific, the belief that if you have a pie and give someone a big slice of it, that automatically means there’s less for you. Any human being is capable of possessing this mentality, and it can be manifested in almost any area of life, including: business, love, finance, and family. The thing to understand about having the scarcity mentality is that it hurts you. That’s because in a sort of universal irony, those who have this scarcity mindset often end up getting the exact opposite of what they want out of life.

Let’s Look at Some Scarcity Mentality Examples

1. There’s the jealous lover who’s so possessive that he ends up driving his partner away, thus leaving him alone and with no one to love. Scarcity Mentality Love 2. There’s the business owner who is so obsessed with profits that he marks up his products 75% higher than all of his competitors, can’t bring himself to EVER give customer’s a discount or deal, and never provides refunds. Because he doesn’t care about his customer’s they don’t care about him. His store becomes empty until he finally has to shut down the business at a large loss. Scrooge McDuck 3. There’s the collector who is obsessed with obtaining but never with giving. When she finds an item that she can’t get without help, no one is there to help her because she’s never built those relationships with others. Book Hoarder 4. And then, there’s the person who refuses to share their pie. Because they don’t share with others, others are much less likely to share with them. So in other words, they are manifesting their own brutish reality in a very real way. By being scarcity oriented, they have alienated others and thus set up a world where the things they most covet really are scarce. But that is a false reality because, were they to just believe in abundance, then that same items, feelings, or emotions would be readily abundant to them. Scarcity Mentality Pie At the crux of it, living life with the scarcity mentality is like always having blinders on. When there’s one single pie, and several hungry people, the scarcity-oriented person becomes jealous and guarded. They feel threatened, and they see no other outcome then there now being less pie for them. But when a person who has an abundance mentality experiences the same situation, they are more than eager to share the pie with everyone else. Why? Because they love to see others be happy and content. And because they do not have blinders on, they realize something incredibly obvious that the scarcity-oriented individual does not: when this pie runs out, they can always go bake another one.

ThemeFuse Review – Textbook Scarcity Mentality

ThemeFuse Review

Stefan Georgi from Market Taffy, LLC provides a ThemeFuse Review in this video. Far from being one of those glowing, b.s. filled reviews where the author just tries to sell you on it and then provide affiliate link, this is real. Stefan covers why ThemeFuse turns him off so incredibly, and why believes they are an excellent case study in a “scarcity mentality,” a poor mindset that will ultimately hurt their sales. You probably won’t see many other ThemeFuse Reviews out there like this one.

Here’s a link to the ThemeFuse website (not an affiliate link).

New To Blogging? Don’t Make These Mistakes

Wordpress

So you’ve been hearing a lot about blogging and you’ve decided to jump in and test the waters. Here are some tips of what to do and what not to do when setting up your blog using WordPress. I am writing this post about WordPress because it is far and away the most popular and user friendly CMS or Content Management System, available. But there are a few things you need to know before you get started.

Choose Between WordPress.com Hosted or Self Hosted Via WordPress.org

Basically we are talking the difference between free or paid and whether you want the ability to do far more customization. For someone just starting out who is planning to just use the blog for writing or sharing photography the free WordPress.com option is probably fine. However, if you are using the platform for business you would be better off with utilizing the self hosted version that allows for customizing themes and adding additional plugins as well as as much space as your server will allow!

Choosing Name/Domain Name

Regardless of whether you go with the free version or the paid version you will need to come up with a name that represents You or Your Brand. As with all web addresses online, the shorter you can make it the better. With the WordPress.com version your URL will be something like http://MyCoolName.Wordpress.com – On a self hosted site you will choose a domain name and buy it through a registrar like GoDaddy for example. This can be a .com or .net or any of a variety of extensions but it is best to get the .com if at all possible. If you can try to get one that uses keywords for what you sell or what you do unless you are branding yourself then you want to try to get the domain for your name. Examples would be, FloridaSunsetPhotos.com or for a name JohnQPublic.com – obviously if you have a common name you are going to have to get creative.

Change The Tagline

By default, regardless of whether you go with the free or self hosted version, the tagline says”Just another WordPress blog” – Nothing says, “I’m an amateur” more than this. Be sure to change this is your settings to something more suitable that flows with what your site is about. Try to be creative and make it catchy, think of it as a byline – If you are a photographer and the name of your blog is JaneQPhotography.com then a great tagline would be “We capture priceless moments” or something like that.

Change Default User

The default user name for WordPress blogs is simply admin. This makes it a lot easier for people to hack your site if you don’t change it to something different. In addition you can get a little SEO benefit by going into your user settings and creating a keyword user name or using your own name so that it is posted by “John Q Public” instead of admin. You an also change the “favicon” at the same time, and you should change it not only to look more professional but to make your blog stand out from all of those who don’t take the time to do these simple things.

Create Keyword Rich and Simple Categories

The default category for WordPress is “uncategorized” – Again, leaving it like this just looks unprofessional and it gives you ZERO SEO benefit. Your categories should be topics of the things you write about or what your content is about. Change the default to one that would be representative of the broad interest of your blog. You can add categories as you write your posts, just be sure to change the default and keep them short, preferably one word.

Change the Default Permalinks

By default, WordPress will name your post with a numerical reference, something like ?p=456. This gives you no SEO benefit whatsoever in addition to just looking bad! Change the default to postname and then the URLs will be keyword rich based on the title of your post. This makes your blog posts more user friendly and helps you to get better rankings in the search engines which are looking for keywords to rank websites and pages.

Optimize Your Images

Many people neglect this aspect, and you really can’t. People these days are VERY image oriented and if you don’t have an image within your blog post that displays a thumbnail in the search results they may not even click on the link. On top of this, you also want to make sure that the image is titled with a keyword and that you utilize the image alt tags. This is very easy to do and only takes a few seconds. Take it a step further and be sure to rename the image before uploading it as well. This way when people are searching for images to “pin” on Pinterest they will easily find your images and possibly visit your blog as well.

Optimize For Mobile

Mobile is quickly becoming the way that many people navigate the internet so if you aren’t optimized for mobile you are missing out on a lot of traffic. Many Gen Xers will bounce right off of your site if it doesn’t display properly on their tablet or smartphone. Use a responsive theme that displays optimally on multiple devices or utilize a plugin like WPtouch or WPtap that will create a mobile version of your site for display on Mobile.

So there you have it. This is by no means an exhaustive list but it does cover the basics of what you need to do in order to be successful blogging. Start blogging and you will see great results in short order. Just do it, you’ll thank me later. Remember that your blog will not be successful without Quality Content

 

 

 

A Solid Marketing Plan Starts With Quality Content

Content Marketing

Creating Quality Content

If you market online or even spend any amount of time on the internet at all you are probably inundated with “gurus” talking about how social media is the best thing since sliced bread. But you know what came before “sliced bread?” Content… That’s right, think about it. First you have to create quality content that others will WANT to share before social media will have an impact for your business. Granted you can share content created by others, and you should, BUT, when you create your own quality content you get the benefit of driving traffic back to your own website, products and services. Here are a few of the content marketing strategies that you need to employ to get your online marketing seen and shared:

Utilize The Power of Blogging

Blogging has been around for nearly as long as the internet has, WordPress, arguably the predominate blogging platform has been around since 2003. As one who has been in the industry for some time now I still have to stop myself when I ask, “Who doesn’t know what a blog is?” Evidently, there are a lot of people who still don’t! This post is a little more advanced than that, so if you don’t know what a blog is I’ll have to cover that in another post along with how to set it up and optimize it.

For those who do know and don’t have one, I have one question. Why not? Blogging is amazing for SEO and also for helping to establish you as an authority on the subjects that you blog about. Done correctly, blogging can give you a huge boost in traffic to your main site as well as help you to get noticed by others who may want you to “guest blog” for them. Why would you want to write for someone else? Because, if you blog for a site that gets way more traffic than you do then you can get some of those visitors to your own site by utilizing a link in your bio.

Write Your Own White Papers and eBooks

If you have a fear of writing this is a great way to get over it quick,fast and in a hurry. Don’t worry, you don’t have to know all there is to know on a subject to write a white paper or an eBook on it. That’s what the internet is for, research. Pick a subject that your followers or potential clients would be interested in, ideally a solution to a problem and write about it. It’s that simple. Link to resources that you use in your eBook or white papers and then offer it as a free download to help build a list and your credibility.

Also, when compiling your content remember to use some quality graphics that compliment your written content. People are very visually oriented and not only will great looking graphics get your content read but it will also help with sharing. If you aren’t a graphics whiz, outsource it. You can find people that will do quality graphic work inexpensively on sites like Freelanced and Fiverr.com

Create Your Own Video Content

Again, people are VERY visual. With video you get visual and auditory senses into play and the result is a much more memorable experience for the viewer of your content. Most people would rather watch a video than read so it just makes sense to include video content as part of your content marketing strategy. You can utilize videos in a number of ways and you should. From YouTube and Google HangOuts like this one we did on “What is SEO” to  short messages via Vine and Instagram.

There are all kinds of options as far as to how you want to create your videos. You can use a first person approach where you simply sit in front of your webcam and spit knowledge or have a discussion or an interview with someone else. You can use a program like Camtasia to do screen capture videos to do tutorials and how to videos, or use Vine and Instagram for short and catchy messages to fans and followers. The key is to be like Nike and “Just Do It!”

This is just getting started but hopefully you can see the value of taking the time to create your own content. Realize that content isn’t just written. Creating content means articles, blog posts, tweets, images and infographics, slideshows and videos, and audio files as well. You can create videos from phone interviews or Blogtalk radio shows and include images to produce videos that will go viral with the right information.

Social Media

Now, that you have taken the time to create your own quality content you actually have something to share via social media networks that will help drive traffic back to you and help you gain more credibility. By utilizing all of the different formats I have suggested you will also have content that will be usable on all of the major social media networks. Post your Videos to YouTube to take advantage of its position as the 2nd largest search engine for direct traffic and SEO benefits as well. Post snippets of your blogs to Tumbr and Twitter with links back to the original blog post. Getting the picture? Good! Now get to it.

How to Start Blogging with WordPress

 

Facebook Timeline Privacy – How to Keep Your Identity Protected in 2014

Facebook Privacy Settings

Few things in the world of social media get people more up in arms than the Facebook timeline policy. In October of 2013, it was announced that “the social network” would be killing this privacy feature altogether, which was met with an uproar from users, and led to this new policy not being implemented. While that’s good news however, it is virtually impossible to be totally anonymous on Facebook. In this video, Stefan Georgi and Gregg Hall from Market Taffy LLC let you know what you need to do to keep your identity as hidden as possible while still enjoying Facebook. We’ll also debate the your privacy rights from a marketing perspective. And finally, we’ll tell you how to control what advertisers can and can’t see when trying to target you.

Here’s a great resource for getting more information on how to adjust your Facebook timeline privacy

Here’s why you need to be utilizing Social Networking for business – Social Media Demographics

How To Get Started With Real Time Bidding

Real Time Bidding

Getting Started with Real Time Bidding

Since the ability to purchase online advertising began, advertisers have seen media buying opportunities evolve from buying advertising directly from website publishers themselves, to using  ad networks that manage multiple accounts. Today,  the current innovative real time exchanges trade advertising in a similar way as stocks and commodities are sold on Wall Street. In this constantly evolving industry that is now being led by RTB, it can become a management nightmare to a business owner or manager who wishes to test these waters. In this post, I want to share some basics to help you get started with Real Time Bidding.

Automation Processes

The automation of the buying process is one of the biggest advantages in Real Time Bidding. Before the advances made possible with RTB and Programmatic Marketing, much of the management of accounts had to be done manually. This required someone dedicated to staying on top of it constantly. RTB technology has made online advertising much simpler and easier to handle for newcomers to the industry. Due to the automation processes in place, there are fewer mistakes and management is far less time intensive. This makes the process much more efficient while at the same time reducing the overall expenses on both sides, for the agencies and clients as well as website publishers.

What Are Demand Side Platforms? (DSPs)

In the RTB and programmatic marketing environment this is a term that you will hear frequently. Demand Side Platforms, in a nutshell, are Networks that online advertisers and marketers operate through to create and launch their Real Time Bidding campaigns. These networks manage online advertising in real time much the same way as the stock exchanges work. Due to direct integration into traffic sources they are also a virtually unmatched resource for real time data from website visitors.

What is Real Time Bidding? (RTB)

Real Time Bidding is the latest evolution in online advertising technology and allows website publishers the opportunity to earn additional revenue from their websites or social media accounts. This is done by selling ads as each impression or visit comes available in real time using an ad exchange company or DPS such as SiteScout.

The reason RTB is so attractive for both parties is that it allows them to dynamically adjust bids and offers in real time in reaction to changes in the market as well as from new data being collected. This eliminates many of the difficulties associated with traditional marketing and creates a very cost effective method for the testing of new products and services as well.

One of the ways that RTB differs from traditional ad buying is that due to all of the real time data available, ad buyers are buying specific audiences instead of buying ad inventory. This allows the individual advertiser to truly target their optimal prospect or client by a number of factors such as geographic location, age, device, interests, and more. All you do as an advertiser is bid on the types of impressions you want and if you are a penny higher you win!

How Much Does This Traffic Cost?

As with most goods and services in the marketplace, ad prices are set by supply and demand. Traffic or impressions that an ad network is trying to sell that are in lower demand may be very inexpensive, as low as .20 CPM or cost per thousand impressions. Conversely, if an advertiser wants to bid on impressions for chocolates or “Vermont Teddy Bears” around Valentine’s Day they could be much more expensive, especially for ads on a high traffic website in the United States. Costs for impressions like these could conceivably cost $10 CPM or more.

RTB utilizes actual live data that is collected milliseconds before the ads are served which allows for targeting of an audience like never before, all the way down to browser, exact device, time and location, gender, age, and even the exact keywords searched for!

Watch this video –  How Real Time Bidding Works in 30 Seconds