Why SEO Is More About Quality Content And Less About Algorithms

Matt Cutts and SEO

If you maintain an internet presence of any kind then you are used to being constantly bombarded with SEO companies constantly telling you how you need to keep up with the latest “animal named” algorithm change such as “Penguin.” What I am going to tell you today is that staying on top of the search engine rankings has less to do with optimizing for a particular algorithm and much more to do with writing consistent quality content. If you write for a particular algorithm you will always find yourself behind the eight ball trying to keep up with the changes.

The Internet is About Information

Okay, think about this for a moment. When you go online to look for something, all you want is the most relevant information for the particular search that you are performing at the time. These algorithms that the search engines employ to deliver results are designed to deliver the optimal results for you search but they are constantly tweaking them to be “more human.” In other words, they want to give you exactly what you are looking for. This is why writing your content with the end user, the visitor, in mind is the answer to your SEO and content creation questions.

When you are writing, take the time to ask yourself what it is that someone would want or need to know regarding the subject you are writing about and then make your content answer those questions. Write more with the human visitor in mind than for the particular algorithm of the day. If you do this on a consistent basis you will see your search engine rankings move up and stay up through all of the changes.

Website Owners Are Publishers

This is one of the keys that you must understand no matter what your business is. If you run a website then you must accept the fact that in 2014 and beyond, you are now a content publisher. It isn’t enough to develop a professional responsive website, do your on page and off-page SEO and then leave it. Without consistent quality content you will be left in the dust by competition that IS publishing content on a regular basis. Another aspect of this is that you must also understand that content refers not only to written content but also increasingly to visual content in the form of images, infographics and videos as well as audio information such as podcasts.

Content Marketing Strategy

What you need to do in order to be successful online is develop an effective content marketing strategy that employs all of the various types of content mentioned above. Obviously it is beyond the scope of one person to achieve all of these methods effectively. Ideally, you should have at least one person who does nothing but write quality content, another who focuses on creating stunning graphics and infographics and another that focuses on video and podcasting. Generally speaking, the experience necessary to perform quality work in such a wide array of skillsets cannot be found in one person. If you do find one person who can do it all they would not have enough time to be able to do it effectively.

Content Syndication

One thing that we recommend to all of our clients is to make use of the various social media networks that are available today. If you write quality content, it is very easy and natural to get your readers to share your information with their friends and followers across the various platforms. Every piece you produce doesn’t have to go viral to see good results, it’s about the long term not the quick hit. Another reason that we recommend utilizing multiple social media networks is because the demographics vary greatly across them, see our post on social media demographics for more about this.

Basically, you want to make sure you are getting the most bang for your buck and social media helps you do this by sharing your content with them. If you operate a blog or have a YouTube channel, and you should have both, then you can link them with Google Plus, Facebook, and Twitter for example to have your posts shared automatically as you post them. With Google Plus it is also imperative that you have Google Authorship set up properly which is discussed here on Google’s page on Google Authorship

Mobile Optimization

This is another key point that must not be overlooked as part of your content marketing strategy and your overall online marketing strategy as well. If your website doesn’t display properly on mobile devices you are missing out on a huge portion of the online traffic. More and more people are using their mobile devices to search, especially among the younger demographics. You don’t need a separate website for this, just be sure that your site is built with a responsive theme that will display properly on any device.

So, stop listening to all of the noise from the so-called SEO experts telling you that they can get you to the top of the search engine rankings by optimizing for the latest algorithms. Trying to game Google is a sucker’s bet and you are sure to lose. Focus on giving the visitors the best experience possible and you will find long term success. Remember, Matt Cutts isn’t going to share any Google Secrets with You.

Matt Cutts and SEO

 

 

A Solid Marketing Plan Starts With Quality Content

Content Marketing

Creating Quality Content

If you market online or even spend any amount of time on the internet at all you are probably inundated with “gurus” talking about how social media is the best thing since sliced bread. But you know what came before “sliced bread?” Content… That’s right, think about it. First you have to create quality content that others will WANT to share before social media will have an impact for your business. Granted you can share content created by others, and you should, BUT, when you create your own quality content you get the benefit of driving traffic back to your own website, products and services. Here are a few of the content marketing strategies that you need to employ to get your online marketing seen and shared:

Utilize The Power of Blogging

Blogging has been around for nearly as long as the internet has, WordPress, arguably the predominate blogging platform has been around since 2003. As one who has been in the industry for some time now I still have to stop myself when I ask, “Who doesn’t know what a blog is?” Evidently, there are a lot of people who still don’t! This post is a little more advanced than that, so if you don’t know what a blog is I’ll have to cover that in another post along with how to set it up and optimize it.

For those who do know and don’t have one, I have one question. Why not? Blogging is amazing for SEO and also for helping to establish you as an authority on the subjects that you blog about. Done correctly, blogging can give you a huge boost in traffic to your main site as well as help you to get noticed by others who may want you to “guest blog” for them. Why would you want to write for someone else? Because, if you blog for a site that gets way more traffic than you do then you can get some of those visitors to your own site by utilizing a link in your bio.

Write Your Own White Papers and eBooks

If you have a fear of writing this is a great way to get over it quick,fast and in a hurry. Don’t worry, you don’t have to know all there is to know on a subject to write a white paper or an eBook on it. That’s what the internet is for, research. Pick a subject that your followers or potential clients would be interested in, ideally a solution to a problem and write about it. It’s that simple. Link to resources that you use in your eBook or white papers and then offer it as a free download to help build a list and your credibility.

Also, when compiling your content remember to use some quality graphics that compliment your written content. People are very visually oriented and not only will great looking graphics get your content read but it will also help with sharing. If you aren’t a graphics whiz, outsource it. You can find people that will do quality graphic work inexpensively on sites like Freelanced and Fiverr.com

Create Your Own Video Content

Again, people are VERY visual. With video you get visual and auditory senses into play and the result is a much more memorable experience for the viewer of your content. Most people would rather watch a video than read so it just makes sense to include video content as part of your content marketing strategy. You can utilize videos in a number of ways and you should. From YouTube and Google HangOuts like this one we did on “What is SEO” to¬† short messages via Vine and Instagram.

There are all kinds of options as far as to how you want to create your videos. You can use a first person approach where you simply sit in front of your webcam and spit knowledge or have a discussion or an interview with someone else. You can use a program like Camtasia to do screen capture videos to do tutorials and how to videos, or use Vine and Instagram for short and catchy messages to fans and followers. The key is to be like Nike and “Just Do It!”

This is just getting started but hopefully you can see the value of taking the time to create your own content. Realize that content isn’t just written. Creating content means articles, blog posts, tweets, images and infographics, slideshows and videos, and audio files as well. You can create videos from phone interviews or Blogtalk radio shows and include images to produce videos that will go viral with the right information.

Social Media

Now, that you have taken the time to create your own quality content you actually have something to share via social media networks that will help drive traffic back to you and help you gain more credibility. By utilizing all of the different formats I have suggested you will also have content that will be usable on all of the major social media networks. Post your Videos to YouTube to take advantage of its position as the 2nd largest search engine for direct traffic and SEO benefits as well. Post snippets of your blogs to Tumbr and Twitter with links back to the original blog post. Getting the picture? Good! Now get to it.

How to Start Blogging with WordPress

 

What is SEO? Two Marketers Discuss

What is SEO

What is SEO, how does it work, and why is it important? In this video, Stefan Georgi and Gregg Hall from Market Taffy discuss their experiences with SEO, and give you all of the answers you’ve been searching for. We’ll be providing a link to our website, as well as to a great authority site called MOZ here – where you can get more resources about search engine optimization, and how you can use it for your business. It’s our hope that 5 or 10 minutes from now, you never have to ask someone “What is SEO?” again.

What is SEO

Associated link – http://markettaffy.com/what-we-do-for-you/website-services/