How To Produce Content That Gets Read And Shared

viral content

If you are tasked with writing content for your business or you are an online entrepreneur that writes your own content then you know that like anyone who writes on a consistent basis, you sometimes find yourself scratching your head wondering what to write about. The key point to remember is to provide content that speaks to YOUR audience. If you run a blog about women’s shoes it is highly unlikely that they would care to read an article about “How to Change Your Oil” or something equally male oriented. This is just the tip of the iceberg of that which is called demographics. You need to know the demographics of your audience and what they are looking for. So how do you find this information?

Google Analytics

For starters you can get a lot of great information from your webmasters tools via Google Analytics. The data there will give you things like keywords people are searching for, browser used, mobile or desktop, country, city, etc. This is a good place to start gathering your information. It will give you the information you need to take the next steps. Another great piece of information to have is from referring sites. If you know the sites that are sending the most traffic to you then you can focus extra effort on promoting and interacting with them as well.

Facebook

With Facebook’s Open Graph Search feature, the social media giant officially become a true search engine. What is great about Open Graph is that it gives marketers an opportunity to do a little spying on the competition and also find out what other things people interested in your product are into. You can input keywords into the search and it will bring up pages and groups that are related which helps you to see what other kinds of content people may be looking for.

Twitter

Twitter is another great resource to find out what people are looking for and what kind of content is getting the most action with replies and retweets. Not only should you follow your competition but also create lists in Twitter based on the keywords that people are using to find you. This in turn will help you find ides for content to write or produce videos about.

Pinterest

Most people think of Pinterest as an image only social media network but it is actually quickly becoming one of the top “search engines” that people go to to find information. The reason for this is that most people use the pin feature to bookmark actual websites and articles with information that they like or want to read a later. These pins of course are shared with their networks of followers. Again, you want to follow your competition but also search the site by keyword and you’ll find some ideas you may not have considered. In addition you’ll get a great look at how to use images to go along with your articles and posts.

In addition to the suggestions mentioned above I also highly recommend using Google Trends as well as setting up Google Alerts for those chosen keywords you are looking to target. This way you can have hot and upward trending content coming straight into your inbox as it happens. This is a “secret” tool that many journalists use. Use YouTube in the same manner by finding YouTube producers that produce consistent content and subscribe to their channels, every time they upload a new video or even like one you’ll find out about it.

Another really cool resource that I have found recently to be a treasure trove of current blog activity over virtually every type of subject you can imagine is AllTop.com. AllTop collects blog posts from all over the web in a wide range of topics and also has sections that feature the hottest topics. You can get some excellent ideas for writing on topics that are currently trending hot that your readers might be looking for. In closing, I’d like to remind you to keep your focus. Don’t try to be everything to everyone, know your optimal audience and then write to them and get over your fear of video and produce some video content as well. One easy tip to help with that is to do short recap videos about your article. Then you can send people from your YouTube channel to your blog as well to read the entire post.

If you don’t have the time or feel that you just can’t write the quality content that your business needs to be effective give us a shout at Market Taffy and let us handle it for you. We can help you with everything from creating content and email newsletters to copywriting and social media management.

A Solid Marketing Plan Starts With Quality Content

Content Marketing

Creating Quality Content

If you market online or even spend any amount of time on the internet at all you are probably inundated with “gurus” talking about how social media is the best thing since sliced bread. But you know what came before “sliced bread?” Content… That’s right, think about it. First you have to create quality content that others will WANT to share before social media will have an impact for your business. Granted you can share content created by others, and you should, BUT, when you create your own quality content you get the benefit of driving traffic back to your own website, products and services. Here are a few of the content marketing strategies that you need to employ to get your online marketing seen and shared:

Utilize The Power of Blogging

Blogging has been around for nearly as long as the internet has, WordPress, arguably the predominate blogging platform has been around since 2003. As one who has been in the industry for some time now I still have to stop myself when I ask, “Who doesn’t know what a blog is?” Evidently, there are a lot of people who still don’t! This post is a little more advanced than that, so if you don’t know what a blog is I’ll have to cover that in another post along with how to set it up and optimize it.

For those who do know and don’t have one, I have one question. Why not? Blogging is amazing for SEO and also for helping to establish you as an authority on the subjects that you blog about. Done correctly, blogging can give you a huge boost in traffic to your main site as well as help you to get noticed by others who may want you to “guest blog” for them. Why would you want to write for someone else? Because, if you blog for a site that gets way more traffic than you do then you can get some of those visitors to your own site by utilizing a link in your bio.

Write Your Own White Papers and eBooks

If you have a fear of writing this is a great way to get over it quick,fast and in a hurry. Don’t worry, you don’t have to know all there is to know on a subject to write a white paper or an eBook on it. That’s what the internet is for, research. Pick a subject that your followers or potential clients would be interested in, ideally a solution to a problem and write about it. It’s that simple. Link to resources that you use in your eBook or white papers and then offer it as a free download to help build a list and your credibility.

Also, when compiling your content remember to use some quality graphics that compliment your written content. People are very visually oriented and not only will great looking graphics get your content read but it will also help with sharing. If you aren’t a graphics whiz, outsource it. You can find people that will do quality graphic work inexpensively on sites like Freelanced and Fiverr.com

Create Your Own Video Content

Again, people are VERY visual. With video you get visual and auditory senses into play and the result is a much more memorable experience for the viewer of your content. Most people would rather watch a video than read so it just makes sense to include video content as part of your content marketing strategy. You can utilize videos in a number of ways and you should. From YouTube and Google HangOuts like this one we did on “What is SEO” to  short messages via Vine and Instagram.

There are all kinds of options as far as to how you want to create your videos. You can use a first person approach where you simply sit in front of your webcam and spit knowledge or have a discussion or an interview with someone else. You can use a program like Camtasia to do screen capture videos to do tutorials and how to videos, or use Vine and Instagram for short and catchy messages to fans and followers. The key is to be like Nike and “Just Do It!”

This is just getting started but hopefully you can see the value of taking the time to create your own content. Realize that content isn’t just written. Creating content means articles, blog posts, tweets, images and infographics, slideshows and videos, and audio files as well. You can create videos from phone interviews or Blogtalk radio shows and include images to produce videos that will go viral with the right information.

Social Media

Now, that you have taken the time to create your own quality content you actually have something to share via social media networks that will help drive traffic back to you and help you gain more credibility. By utilizing all of the different formats I have suggested you will also have content that will be usable on all of the major social media networks. Post your Videos to YouTube to take advantage of its position as the 2nd largest search engine for direct traffic and SEO benefits as well. Post snippets of your blogs to Tumbr and Twitter with links back to the original blog post. Getting the picture? Good! Now get to it.

How to Start Blogging with WordPress

 

How To Get Your Pensacola Business In The Top Of Google And More

Local Seo Pensacola

Your Pensacola Business In The Top Of Google

If you own a local business in the Pensacola area chances are that you have a decent amount of competition already from local competitors in your industry. Here’s how to utilize the power of the internet to leapfrog ahead of them online and place your business at the top of the search results in Google and the other major search engines, including YouTube. Yep, YouTube IS a search engine too!

At Market Taffy, we specialize in assisting local business owners just like you get top placement in the search engine rankings. We work with professionals in a variety of fields and have clients all over the country. We have developed a strategy that we follow to ensure that all the bases are covered. In this post I am going to share those methods with you.

  • Responsive Custom Website – The internet has been around for over 20 years now, if you haven’t invested in a custom website with a domain name that captures the spirit of your brand or company it is past time to do it. And if you already have a website but it is outdated then you need to update it to a more contemporary design. People make judgments about your business based on presentation, online your website represents YOU and as the saying goes, “You don’t get a second chance to make a good first impression.” Your website should also be optimized for display on any device. This means that it should display optimally on any device that a user may be utilizing to view it, whether that be desktop, laptop, tablet, or smartphone. All of the websites Market Taffy designs are designed in this manner. You do NOT need a separate website for mobile despite what “mobile website salespeople” are trying to sell you!
  • Publish Consistent Quality Content – The internet is all about content. When an internet user goes online they are looking for information. If you provide quality information on a consistent basis then you will be rewarded with higher search engine rankings. It is that simple. Google and the other major search engines reward website publishers with higher rankings based on the quality of the experience they offer their visitors. They also rank sites by their consistency, this is why it pays to post updates to your website regularly. We recommend having a blog that you post to on a daily basis and we do this for all of our clients.
  • Google Places Listing – After Google began integrating Google Local and Google Plus they came out with Google Places for Business. When they did the big intro in 2013 they created pages for most businesses in the country that were already established businesses. If you have been in business for any length of time chances are there is a Google Places page already waiting for you to claim. If you feel comfortable with doing it yourself you can claim your Google Places Listing here. If not, you can contact us to claim it and optimize it for you. Claiming your Google Places Listing will do wonders for helping you with getting top of search rankings. For starters, Google Places Listings show up at the top of local searches above paid search and organically ranked listings along with a map showing the location of the business and a link to your Google Places page as well as your website. On a mobile device, often what the visitor sees at the top of their screen is the map with pins of the local businesses that match their search query and the distance to that business for their current location. If you want to capture buyers while they are out shopping, this is a key way to do it.
  • Social Media – Everyone is familiar with Facebook. As of 2013 71% of all internet users were using Facebook. But you cannot rely on Facebook only. The demographics are different for each social media network and if you want to cover all your bases then you need to have a presence in all of them you can. Below I am going to share demographics and statistics on all of the top social media networks so you can see why this is true. At the minimum you want to utilize Facebook, Twitter, Pinterest, Instagram and Tumblr. If you do a lot of Business to Business marketing then you need to use LinkedIn as well. Follow the linked text here to go to the Demographics of Key Social Media Networking Platforms from Pew Research.
  • YouTube – As I mentioned above, YouTube IS a search engine and contrary to popular it is the second largest search engine after Google, NOT Bing or Yahoo. Video content IS content just as much as written content if not more so. The search engine spiders are constantly looking for new “food” in the form of information. Videos are a great way to propel you business to the top of the rankings because so few people are utilizing them for business. Aside from the direct traffic you can get from the videos themselves you will get great SEO benefits by utilizing video marketing and using keyword rich titles and tags with a link to your website in the description of the video. In the actual video you can mention your phone number as well as insert an overlay with your phone number, email or website in it and realize immediate results from viewers wanting what you are offering. Our in house SEO expert, Gregg Hall used this for a local car dealer and their phones haven’t stopped ringing since. Here are some incredible YouTube Statistics

This is just an overview of some of the things that you can do to help boost your local search rankings in the major search engines. At Market Taffy we specialize in Online Marketing from A-Z. We design and build responsive custom websites for Pensacola businesses as well as clients we work for nationally and internationally. We have a team of professionals who can do all of the work for you from web development and SEO to Social Media and Content Marketing. Give us a call today at 850-466-5776 or request a no obligation consultation

Pensacola SEO

How To Use YouTube To Dominate Your Market

YouTube Marketing

Dominate Your Market With YouTube

Just about everyone with internet access on the planet these days watches videos on YouTube. The online video sharing site is sourced by mainstream new media and internet users utilize the site for everything from education to entertainment. Savvy brands and businesses are harnessing its power to drive traffic to their own websites. It’s no wonder why, YouTube is the 2nd largest search engine and it is relatively easy to use it to not only drive traffic from videos but also to achieve top search rankings.

Here are some of the amazing statistics about YouTube:

  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localized in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
  • Mobile makes up almost 40% of YouTube’s global watch time
  • YouTube is available on hundreds of millions of devices

The statistics above should be plenty to get you excited about utilizing the power of  YouTube. It is a proven fact that people LOVE video so why not give people what they love? In addition to being able to link to your website pages in the videos and descriptions, done properly, your video marketing will have a direct positive impact in your search engine rankings. Here’s how to utilize YouTube to help dominate the market for YOUR business.

Each video you produce should be considered as its own “website” that can dramatically increase traffic to your main site, optimized landing pages, or social media engagement. The crucial component in making YouTube marketing work for your business is in optimizing titles and tags as well as writing good descriptions. This “Video Enhanced Optimization” or VEO, will get you top rankings in YouTube as well as Google.

Always be sure to include a keyword targeted description with a “Call to Action” and the URL of the website or landing page you want to promote and be sure to Be sure to start the URL with http:// not www. in order to have it create a hot link in the description.

Because most people are either not using video at all or are underutilizing it, video content is very easy to use to dominate the search results and help you get top rankings in the search results. This is especially true in local markets and targeted niches.

You can and should create videos for multiple purposes. Videos should be created for information and education just as you would do with written content but every business should have an introductory video that gives the USP of your company as well. This helps make prospective customers more comfortable with doing business with you by seeing that there is a real person behind the business. Of course if you are on “America’s Most Wanted” or don’t want to be on screen for some other reason you can outsource it to an actor or actress but I highly recommend doing it yourself.

Informational videos are always good because if you do them the right way and offer a solution for something people are searching for it establishes you as an authority. This not only helps to increase trust but will also directly bring traffic to your site, especially if you have a product or service that solves their problem.  Again, ALWAYS include a Call to Action within the videos themselves along with clickable annotations and in the body of the description itself. Additionally these can be embedded within your website, blog or social media sites. Many businesses are having great success with the “micro videos” utilizing Vine and Twitter also, as a side note.

You should also make us of the video overlay feature offered by YouTube in addition to having the call to action in the actual video and description. This is a small banner at the bottom of the video that is clickable and takes the viewer to the site of your choice. See the steps to implement video overlays by signing up at ads.YouTube.com

It is well worth the little bit of time and effort it takes to create and produce videos and the return on your investment will probably surprise you. You don’t have to be concerned with Hollywood quality, it is more about the content. If you follow the steps I have outlined above you will have amazing results and will see marked improvement in your web traffic and search engine rankings.

Pensacola SEO