Cloud 2.0 And Why Entrepreneurs Should Be Taking Notice

Cloud 2.0 Definition

Cloud 2.0 Definition

Welcome to Cloud 2.0…

Cloud 2.0 is being built upon the infrastructure of today’s cloud and will provide significant opportunities to startups and entrepreneurs. In some ways this revolution will be similar to Web 2.0, which capitalized on the technical advances, standardization and ubiquitous reach of the Internet to create new digital platforms, applications, social networks, and content sharing resources. What’s most exciting is that because Cloud 2.0 is still in its infancy, forward thinking startups and entrepreneurs that embrace the next generation of cloud computing now will reap substantial benefits for years to come.

Where Does The Cloud Stand Today?

It was only a few years ago that the idea of “the cloud” was still relatively obscure to those outside of Big Data, Networking, and SaaS (software as a service). Given this reality, it is amazing just how rapidly cloud computing has entered the mainstream and become a staple in the lexicon of the average American. Today, the cloud has expanded to encompass a broad range of services and technologies, including PaaS (Platform as a Service) and IaaS (infrastructure as a Service). It’s also been firmly embraced by some of the most important technology companies in the world, with big players like Google, Microsoft, Amazon, Oracle, and IBM all heavily invested in its success.

It’s my guess that the average reader of this article will already have a decent understanding of what the cloud is. In order to contrast today’s cloud with Cloud 2.0 however, it’ll be worth providing a quick and basic definition. Simply put, the cloud is a network of remote servers hosted on the Internet. Because they are all connected through the web, they provide both businesses and individuals with the ability to store, access, manage, and process data without the use of local servers or personal computers.

The average consumer’s cloud experience might be embodied in their use of DropBox for file storage and sharing, or iCloud for backing up their Apple devices, or Google Drive for storing and sharing different documents. For businesses, the cloud can be used for things like CRM, electronic records storage, system networking, and advanced computation.

So What Makes Cloud 2.0 Different?

It may be hard to remember, but in the late 90s and early 2000s, the Internet was a fairly static experience. Social networks like Facebook (and even Myspace) did not yet exist, nor did mobile integration with the web. It was not until the mid 2000s, as the Internet matured and technical advances continued, that a dynamic and interactive web replaced a static web. This unprecedented boom transformed not only the Internet, but the lives of virtually all human beings on the planet. Suddenly we were managing our schedules with Google Calendars, connecting with long lost friends on Facebook, streaming live music on Pandora, and increasing business productivity through Zoho.

The Cloud 2.0 will be the exact same thing because the current cloud has created a mature infrastructure that’s ripe for opportunities in innovation.

Some of these new innovations will be in the continuing expansion and development of powerful cloud based applications. These applications will be increasingly integrated with mobile, thus enhancing the capabilities and functionality of tablets and smartphones.

Other innovations will be in the strengthening of currently existing Cloud 1.0 competencies. Data storage, virtualization, edge computing, and security are all still in their infancy, and there will be almost limitless opportunities to expand both their efficiency and capabilities.  Concepts that are on the fringe now, like cloud-based programming will begin to be universally adapted because they drastically increase the speed and simplicity with which new applications and platforms can be created. And of course, Big Data and analytics will continue to be pushed forward because of the incredible and ever expanding availability of computing power.

3 Opportunities That Cloud 2.0 Provides…

Now finally, let’s get to the explicit opportunities that Cloud 2.0 provides to motivated entrepreneurs and startups:

1. Because of continuous development and competition between the major players like Google, Amazon, Oracle, and Microsoft – access to the cloud is now ridiculously cheap. Even a small startup in a garage can leverage the cloud’s capabilities to develop a new app, offer secure data storage and security to a mega corporation, or create a unique content sharing platform.

2. Those same large companies that have driven costs down through fierce competition are also stuck in the business model of “cloud vendor,” rather than being true cloud-based SaaS or PaaS companies. That’s not to say they won’t make forays (most already have), but rather they will have trouble fully committing because so many resources, and so much of their money, is still tied up in being a cloud gatekeeper.

3. Which means that nimble, agile, and fast-moving startups can seize on the new opportunities afforded by the Cloud 2.0 and carve out significant niches and market spaces for themselves without worrying about the immediate pressures of competition from the cloud’s giants.

Putting It Together And Moving Forward…

Through technology and continuous innovation, the Cloud 2.0 definition will likely continue to expand and change. Yet even so, it’s important to understand that there are very real, very tangible differences between how the cloud of 2016 will look compared to the cloud of today. And the entrepreneurs, startups, and tech-based companies that recognize this coming sea change now will be perfectly positioned to capitalize upon it when the floodgates open.


Stefan Georgi is the founder and majority owner of Market Taffy, LLC, an online marketing firm that helps both local and online businesses to realize increased sales and significant growth. You can find out more about Stefan Georgi here.

A Good Scarcity Mentality Definition (With Examples)

A good Scarcity Mentality Definition

The Scarcity Mentality &
Why it’s Such a Bad Thing

The Scarcity Mentality can be defined as the belief that everything is limited, and thus it is better to be selfish then generous. It’s a cynical term by nature and as author Stephen F. Covey says, it’s based around the idea that there’s not enough of the pie to go around. Or to be even more specific, the belief that if you have a pie and give someone a big slice of it, that automatically means there’s less for you. Any human being is capable of possessing this mentality, and it can be manifested in almost any area of life, including: business, love, finance, and family. The thing to understand about having the scarcity mentality is that it hurts you. That’s because in a sort of universal irony, those who have this scarcity mindset often end up getting the exact opposite of what they want out of life.

Let’s Look at Some Scarcity Mentality Examples

1. There’s the jealous lover who’s so possessive that he ends up driving his partner away, thus leaving him alone and with no one to love. Scarcity Mentality Love 2. There’s the business owner who is so obsessed with profits that he marks up his products 75% higher than all of his competitors, can’t bring himself to EVER give customer’s a discount or deal, and never provides refunds. Because he doesn’t care about his customer’s they don’t care about him. His store becomes empty until he finally has to shut down the business at a large loss. Scrooge McDuck 3. There’s the collector who is obsessed with obtaining but never with giving. When she finds an item that she can’t get without help, no one is there to help her because she’s never built those relationships with others. Book Hoarder 4. And then, there’s the person who refuses to share their pie. Because they don’t share with others, others are much less likely to share with them. So in other words, they are manifesting their own brutish reality in a very real way. By being scarcity oriented, they have alienated others and thus set up a world where the things they most covet really are scarce. But that is a false reality because, were they to just believe in abundance, then that same items, feelings, or emotions would be readily abundant to them. Scarcity Mentality Pie At the crux of it, living life with the scarcity mentality is like always having blinders on. When there’s one single pie, and several hungry people, the scarcity-oriented person becomes jealous and guarded. They feel threatened, and they see no other outcome then there now being less pie for them. But when a person who has an abundance mentality experiences the same situation, they are more than eager to share the pie with everyone else. Why? Because they love to see others be happy and content. And because they do not have blinders on, they realize something incredibly obvious that the scarcity-oriented individual does not: when this pie runs out, they can always go bake another one.

ThemeFuse Review – Textbook Scarcity Mentality

ThemeFuse Review

Stefan Georgi from Market Taffy, LLC provides a ThemeFuse Review in this video. Far from being one of those glowing, b.s. filled reviews where the author just tries to sell you on it and then provide affiliate link, this is real. Stefan covers why ThemeFuse turns him off so incredibly, and why believes they are an excellent case study in a “scarcity mentality,” a poor mindset that will ultimately hurt their sales. You probably won’t see many other ThemeFuse Reviews out there like this one.

Here’s a link to the ThemeFuse website (not an affiliate link).

Facebook Timeline Privacy – How to Keep Your Identity Protected in 2014

Facebook Privacy Settings

Few things in the world of social media get people more up in arms than the Facebook timeline policy. In October of 2013, it was announced that “the social network” would be killing this privacy feature altogether, which was met with an uproar from users, and led to this new policy not being implemented. While that’s good news however, it is virtually impossible to be totally anonymous on Facebook. In this video, Stefan Georgi and Gregg Hall from Market Taffy LLC let you know what you need to do to keep your identity as hidden as possible while still enjoying Facebook. We’ll also debate the your privacy rights from a marketing perspective. And finally, we’ll tell you how to control what advertisers can and can’t see when trying to target you.

Here’s a great resource for getting more information on how to adjust your Facebook timeline privacy

Here’s why you need to be utilizing Social Networking for business – Social Media Demographics

Social Media Demographics; Why You Need To Pay Attention To Them


In my last post “How to Get Your Pensacola Business in the Top of Google” I mentioned Social Media Demographics, in this post I want to go into more detail about why it matters…

Over 73% of online users participate in at least one social media network and 42% use multiple social media networking sites. While Facebook still reigns supreme overall, it pays to know the demographics of the various platforms so that you can target your audience effectively. For example, if you are marketing to affluent women you would be better off to focus the majority of your efforts in Pinterest where 33% of all women online are and they also tend to be college educated with higher incomes. If you are marketing a product or service that appeals to the 18-34 year old demographic then Instagram would be the way to go with 90% of their users under the age of 35.

As you an already see just by the stats above, knowing the demographics of the various social media platforms can have a serious impact on the ROI of your business. Knowing where to invest your marketing dolars for the most effective spend is half the battle. Below I will share some statistical data with you from Pew Internet Research:

Nearly three quarters of all online users use Facebook and even older users have began liking and sharing on the social media site in large numbers over the last year. Internet users over age 65 using Facebook have increased to over 45% now with a predominance also in female users.

Facebook Users


Less than 1 in 5 adults are currently Twitter users but there is a significantly higher percentage of users that are younger adults as well as in the African-American community where 29% are “Tweeters”

Twitter Users

Instagram is another social media network that caters to a younger crowd with the 18-29 year old demographic increasing from 28% in 2012 to 37% as of 2013. Intagram is another that is heavily used by the African-American community at 34%. overall 17% of online users are active on Instagram.

Instagram Users

Pinterest is showing steady growth with 21% of online users, but another key statistic is that 47% of online consumers made a purchase last year based on a recommendation from Pinterest! In addition conversion rates are higher for Pinterest than from any other traffic source – 4 times higher revenue per click than Twitter and 27% higher than Facebook. As mentioned above, most Pinterest users are women at 33% vs 85 for men and overall they tend to be more educated and more affluent.

Pinterest Users


If your business is more B2B oriented, meaning that you are marketing more to businesses and business people than to the average consumer you don’t want to leave out LinkedIn. With 22% of online users, LinkedIn supports professional networking. The users tend to be more educated and have a higher household income. LinkedIn is also the only social media networking platform where the 50-64 year old demographic is higher than the 18-29 year olds.

LinkedIn Users

As you can see, the demographics for the various social media platforms are diverse and it should be obvious at a glance that it pays to focus on the segments that best suit your ideal client. For more information on these statistics I have shared see Pew Research for the Frequency of Use on Social Media sites

See how to protect your Facebook Timeline Privacy

Stefan Georgi – Putting My Name Back Atop Google

Stefan Georgi

For the last several years I have felt mildly bothered by the fact that there is a different Stefan Georgi who occupies the first few search results for my name. It’s no offense to the guy, who seems like a pretty cool dude – but I want those first few positions. This video uses Google Hangouts in an attempt to rank higher – a method promoted by Ryan McKinney in an extension called “Hangout DareDevil.”

It’s interesting to the note that the other prominent Stefan Georgi is also in marketing – having formerly worked at Oglivy One, and then now taking a job at Isobar.

Relevant url

Pensacola SEO

Update from Warrior Live 2014

Update from Warrior Live 2014

– By Stefan Georgi

At the Warrior Live event in Raleigh, North Carolina. While I’m not explicitly entrenched in the world of “Internet Marketing,” I did learn a few great things today. On the SEO front, it’s sounding more and more apparent that Google Hangouts will be an effective ranking tool, especially in the future. There are some steps though, and I’d recommend looking up Hangout Dare Devil if you want a great course on how to get the most out of this technique.

Out to dinner now with Laura Catella, Copywriter to the Stars. She did a great job on the expert panel today, and provided a lot of great value to the attendees. You can see a picture of her below:

Laura Catella - expert panelist and copywriter.