How To Produce Content That Gets Read And Shared

viral content

If you are tasked with writing content for your business or you are an online entrepreneur that writes your own content then you know that like anyone who writes on a consistent basis, you sometimes find yourself scratching your head wondering what to write about. The key point to remember is to provide content that speaks to YOUR audience. If you run a blog about women’s shoes it is highly unlikely that they would care to read an article about “How to Change Your Oil” or something equally male oriented. This is just the tip of the iceberg of that which is called demographics. You need to know the demographics of your audience and what they are looking for. So how do you find this information?

Google Analytics

For starters you can get a lot of great information from your webmasters tools via Google Analytics. The data there will give you things like keywords people are searching for, browser used, mobile or desktop, country, city, etc. This is a good place to start gathering your information. It will give you the information you need to take the next steps. Another great piece of information to have is from referring sites. If you know the sites that are sending the most traffic to you then you can focus extra effort on promoting and interacting with them as well.

Facebook

With Facebook’s Open Graph Search feature, the social media giant officially become a true search engine. What is great about Open Graph is that it gives marketers an opportunity to do a little spying on the competition and also find out what other things people interested in your product are into. You can input keywords into the search and it will bring up pages and groups that are related which helps you to see what other kinds of content people may be looking for.

Twitter

Twitter is another great resource to find out what people are looking for and what kind of content is getting the most action with replies and retweets. Not only should you follow your competition but also create lists in Twitter based on the keywords that people are using to find you. This in turn will help you find ides for content to write or produce videos about.

Pinterest

Most people think of Pinterest as an image only social media network but it is actually quickly becoming one of the top “search engines” that people go to to find information. The reason for this is that most people use the pin feature to bookmark actual websites and articles with information that they like or want to read a later. These pins of course are shared with their networks of followers. Again, you want to follow your competition but also search the site by keyword and you’ll find some ideas you may not have considered. In addition you’ll get a great look at how to use images to go along with your articles and posts.

In addition to the suggestions mentioned above I also highly recommend using Google Trends as well as setting up Google Alerts for those chosen keywords you are looking to target. This way you can have hot and upward trending content coming straight into your inbox as it happens. This is a “secret” tool that many journalists use. Use YouTube in the same manner by finding YouTube producers that produce consistent content and subscribe to their channels, every time they upload a new video or even like one you’ll find out about it.

Another really cool resource that I have found recently to be a treasure trove of current blog activity over virtually every type of subject you can imagine is AllTop.com. AllTop collects blog posts from all over the web in a wide range of topics and also has sections that feature the hottest topics. You can get some excellent ideas for writing on topics that are currently trending hot that your readers might be looking for. In closing, I’d like to remind you to keep your focus. Don’t try to be everything to everyone, know your optimal audience and then write to them and get over your fear of video and produce some video content as well. One easy tip to help with that is to do short recap videos about your article. Then you can send people from your YouTube channel to your blog as well to read the entire post.

If you don’t have the time or feel that you just can’t write the quality content that your business needs to be effective give us a shout at Market Taffy and let us handle it for you. We can help you with everything from creating content and email newsletters to copywriting and social media management.

New To Blogging? Don’t Make These Mistakes

Wordpress

So you’ve been hearing a lot about blogging and you’ve decided to jump in and test the waters. Here are some tips of what to do and what not to do when setting up your blog using WordPress. I am writing this post about WordPress because it is far and away the most popular and user friendly CMS or Content Management System, available. But there are a few things you need to know before you get started.

Choose Between WordPress.com Hosted or Self Hosted Via WordPress.org

Basically we are talking the difference between free or paid and whether you want the ability to do far more customization. For someone just starting out who is planning to just use the blog for writing or sharing photography the free WordPress.com option is probably fine. However, if you are using the platform for business you would be better off with utilizing the self hosted version that allows for customizing themes and adding additional plugins as well as as much space as your server will allow!

Choosing Name/Domain Name

Regardless of whether you go with the free version or the paid version you will need to come up with a name that represents You or Your Brand. As with all web addresses online, the shorter you can make it the better. With the WordPress.com version your URL will be something like http://MyCoolName.Wordpress.com – On a self hosted site you will choose a domain name and buy it through a registrar like GoDaddy for example. This can be a .com or .net or any of a variety of extensions but it is best to get the .com if at all possible. If you can try to get one that uses keywords for what you sell or what you do unless you are branding yourself then you want to try to get the domain for your name. Examples would be, FloridaSunsetPhotos.com or for a name JohnQPublic.com – obviously if you have a common name you are going to have to get creative.

Change The Tagline

By default, regardless of whether you go with the free or self hosted version, the tagline says”Just another WordPress blog” – Nothing says, “I’m an amateur” more than this. Be sure to change this is your settings to something more suitable that flows with what your site is about. Try to be creative and make it catchy, think of it as a byline – If you are a photographer and the name of your blog is JaneQPhotography.com then a great tagline would be “We capture priceless moments” or something like that.

Change Default User

The default user name for WordPress blogs is simply admin. This makes it a lot easier for people to hack your site if you don’t change it to something different. In addition you can get a little SEO benefit by going into your user settings and creating a keyword user name or using your own name so that it is posted by “John Q Public” instead of admin. You an also change the “favicon” at the same time, and you should change it not only to look more professional but to make your blog stand out from all of those who don’t take the time to do these simple things.

Create Keyword Rich and Simple Categories

The default category for WordPress is “uncategorized” – Again, leaving it like this just looks unprofessional and it gives you ZERO SEO benefit. Your categories should be topics of the things you write about or what your content is about. Change the default to one that would be representative of the broad interest of your blog. You can add categories as you write your posts, just be sure to change the default and keep them short, preferably one word.

Change the Default Permalinks

By default, WordPress will name your post with a numerical reference, something like ?p=456. This gives you no SEO benefit whatsoever in addition to just looking bad! Change the default to postname and then the URLs will be keyword rich based on the title of your post. This makes your blog posts more user friendly and helps you to get better rankings in the search engines which are looking for keywords to rank websites and pages.

Optimize Your Images

Many people neglect this aspect, and you really can’t. People these days are VERY image oriented and if you don’t have an image within your blog post that displays a thumbnail in the search results they may not even click on the link. On top of this, you also want to make sure that the image is titled with a keyword and that you utilize the image alt tags. This is very easy to do and only takes a few seconds. Take it a step further and be sure to rename the image before uploading it as well. This way when people are searching for images to “pin” on Pinterest they will easily find your images and possibly visit your blog as well.

Optimize For Mobile

Mobile is quickly becoming the way that many people navigate the internet so if you aren’t optimized for mobile you are missing out on a lot of traffic. Many Gen Xers will bounce right off of your site if it doesn’t display properly on their tablet or smartphone. Use a responsive theme that displays optimally on multiple devices or utilize a plugin like WPtouch or WPtap that will create a mobile version of your site for display on Mobile.

So there you have it. This is by no means an exhaustive list but it does cover the basics of what you need to do in order to be successful blogging. Start blogging and you will see great results in short order. Just do it, you’ll thank me later. Remember that your blog will not be successful without Quality Content

 

 

 

A Solid Marketing Plan Starts With Quality Content

Content Marketing

Creating Quality Content

If you market online or even spend any amount of time on the internet at all you are probably inundated with “gurus” talking about how social media is the best thing since sliced bread. But you know what came before “sliced bread?” Content… That’s right, think about it. First you have to create quality content that others will WANT to share before social media will have an impact for your business. Granted you can share content created by others, and you should, BUT, when you create your own quality content you get the benefit of driving traffic back to your own website, products and services. Here are a few of the content marketing strategies that you need to employ to get your online marketing seen and shared:

Utilize The Power of Blogging

Blogging has been around for nearly as long as the internet has, WordPress, arguably the predominate blogging platform has been around since 2003. As one who has been in the industry for some time now I still have to stop myself when I ask, “Who doesn’t know what a blog is?” Evidently, there are a lot of people who still don’t! This post is a little more advanced than that, so if you don’t know what a blog is I’ll have to cover that in another post along with how to set it up and optimize it.

For those who do know and don’t have one, I have one question. Why not? Blogging is amazing for SEO and also for helping to establish you as an authority on the subjects that you blog about. Done correctly, blogging can give you a huge boost in traffic to your main site as well as help you to get noticed by others who may want you to “guest blog” for them. Why would you want to write for someone else? Because, if you blog for a site that gets way more traffic than you do then you can get some of those visitors to your own site by utilizing a link in your bio.

Write Your Own White Papers and eBooks

If you have a fear of writing this is a great way to get over it quick,fast and in a hurry. Don’t worry, you don’t have to know all there is to know on a subject to write a white paper or an eBook on it. That’s what the internet is for, research. Pick a subject that your followers or potential clients would be interested in, ideally a solution to a problem and write about it. It’s that simple. Link to resources that you use in your eBook or white papers and then offer it as a free download to help build a list and your credibility.

Also, when compiling your content remember to use some quality graphics that compliment your written content. People are very visually oriented and not only will great looking graphics get your content read but it will also help with sharing. If you aren’t a graphics whiz, outsource it. You can find people that will do quality graphic work inexpensively on sites like Freelanced and Fiverr.com

Create Your Own Video Content

Again, people are VERY visual. With video you get visual and auditory senses into play and the result is a much more memorable experience for the viewer of your content. Most people would rather watch a video than read so it just makes sense to include video content as part of your content marketing strategy. You can utilize videos in a number of ways and you should. From YouTube and Google HangOuts like this one we did on “What is SEO” to  short messages via Vine and Instagram.

There are all kinds of options as far as to how you want to create your videos. You can use a first person approach where you simply sit in front of your webcam and spit knowledge or have a discussion or an interview with someone else. You can use a program like Camtasia to do screen capture videos to do tutorials and how to videos, or use Vine and Instagram for short and catchy messages to fans and followers. The key is to be like Nike and “Just Do It!”

This is just getting started but hopefully you can see the value of taking the time to create your own content. Realize that content isn’t just written. Creating content means articles, blog posts, tweets, images and infographics, slideshows and videos, and audio files as well. You can create videos from phone interviews or Blogtalk radio shows and include images to produce videos that will go viral with the right information.

Social Media

Now, that you have taken the time to create your own quality content you actually have something to share via social media networks that will help drive traffic back to you and help you gain more credibility. By utilizing all of the different formats I have suggested you will also have content that will be usable on all of the major social media networks. Post your Videos to YouTube to take advantage of its position as the 2nd largest search engine for direct traffic and SEO benefits as well. Post snippets of your blogs to Tumbr and Twitter with links back to the original blog post. Getting the picture? Good! Now get to it.

How to Start Blogging with WordPress

 

Social Media Demographics; Why You Need To Pay Attention To Them

social-media-seo11

In my last post “How to Get Your Pensacola Business in the Top of Google” I mentioned Social Media Demographics, in this post I want to go into more detail about why it matters…

Over 73% of online users participate in at least one social media network and 42% use multiple social media networking sites. While Facebook still reigns supreme overall, it pays to know the demographics of the various platforms so that you can target your audience effectively. For example, if you are marketing to affluent women you would be better off to focus the majority of your efforts in Pinterest where 33% of all women online are and they also tend to be college educated with higher incomes. If you are marketing a product or service that appeals to the 18-34 year old demographic then Instagram would be the way to go with 90% of their users under the age of 35.

As you an already see just by the stats above, knowing the demographics of the various social media platforms can have a serious impact on the ROI of your business. Knowing where to invest your marketing dolars for the most effective spend is half the battle. Below I will share some statistical data with you from Pew Internet Research:

Nearly three quarters of all online users use Facebook and even older users have began liking and sharing on the social media site in large numbers over the last year. Internet users over age 65 using Facebook have increased to over 45% now with a predominance also in female users.

Facebook Users

 

Less than 1 in 5 adults are currently Twitter users but there is a significantly higher percentage of users that are younger adults as well as in the African-American community where 29% are “Tweeters”

Twitter Users

Instagram is another social media network that caters to a younger crowd with the 18-29 year old demographic increasing from 28% in 2012 to 37% as of 2013. Intagram is another that is heavily used by the African-American community at 34%. overall 17% of online users are active on Instagram.

Instagram Users

Pinterest is showing steady growth with 21% of online users, but another key statistic is that 47% of online consumers made a purchase last year based on a recommendation from Pinterest! In addition conversion rates are higher for Pinterest than from any other traffic source – 4 times higher revenue per click than Twitter and 27% higher than Facebook. As mentioned above, most Pinterest users are women at 33% vs 85 for men and overall they tend to be more educated and more affluent.

Pinterest Users

 

If your business is more B2B oriented, meaning that you are marketing more to businesses and business people than to the average consumer you don’t want to leave out LinkedIn. With 22% of online users, LinkedIn supports professional networking. The users tend to be more educated and have a higher household income. LinkedIn is also the only social media networking platform where the 50-64 year old demographic is higher than the 18-29 year olds.

LinkedIn Users

As you can see, the demographics for the various social media platforms are diverse and it should be obvious at a glance that it pays to focus on the segments that best suit your ideal client. For more information on these statistics I have shared see Pew Research for the Frequency of Use on Social Media sites

See how to protect your Facebook Timeline Privacy

How To Get Your Pensacola Business In The Top Of Google And More

Local Seo Pensacola

Your Pensacola Business In The Top Of Google

If you own a local business in the Pensacola area chances are that you have a decent amount of competition already from local competitors in your industry. Here’s how to utilize the power of the internet to leapfrog ahead of them online and place your business at the top of the search results in Google and the other major search engines, including YouTube. Yep, YouTube IS a search engine too!

At Market Taffy, we specialize in assisting local business owners just like you get top placement in the search engine rankings. We work with professionals in a variety of fields and have clients all over the country. We have developed a strategy that we follow to ensure that all the bases are covered. In this post I am going to share those methods with you.

  • Responsive Custom Website – The internet has been around for over 20 years now, if you haven’t invested in a custom website with a domain name that captures the spirit of your brand or company it is past time to do it. And if you already have a website but it is outdated then you need to update it to a more contemporary design. People make judgments about your business based on presentation, online your website represents YOU and as the saying goes, “You don’t get a second chance to make a good first impression.” Your website should also be optimized for display on any device. This means that it should display optimally on any device that a user may be utilizing to view it, whether that be desktop, laptop, tablet, or smartphone. All of the websites Market Taffy designs are designed in this manner. You do NOT need a separate website for mobile despite what “mobile website salespeople” are trying to sell you!
  • Publish Consistent Quality Content – The internet is all about content. When an internet user goes online they are looking for information. If you provide quality information on a consistent basis then you will be rewarded with higher search engine rankings. It is that simple. Google and the other major search engines reward website publishers with higher rankings based on the quality of the experience they offer their visitors. They also rank sites by their consistency, this is why it pays to post updates to your website regularly. We recommend having a blog that you post to on a daily basis and we do this for all of our clients.
  • Google Places Listing – After Google began integrating Google Local and Google Plus they came out with Google Places for Business. When they did the big intro in 2013 they created pages for most businesses in the country that were already established businesses. If you have been in business for any length of time chances are there is a Google Places page already waiting for you to claim. If you feel comfortable with doing it yourself you can claim your Google Places Listing here. If not, you can contact us to claim it and optimize it for you. Claiming your Google Places Listing will do wonders for helping you with getting top of search rankings. For starters, Google Places Listings show up at the top of local searches above paid search and organically ranked listings along with a map showing the location of the business and a link to your Google Places page as well as your website. On a mobile device, often what the visitor sees at the top of their screen is the map with pins of the local businesses that match their search query and the distance to that business for their current location. If you want to capture buyers while they are out shopping, this is a key way to do it.
  • Social Media – Everyone is familiar with Facebook. As of 2013 71% of all internet users were using Facebook. But you cannot rely on Facebook only. The demographics are different for each social media network and if you want to cover all your bases then you need to have a presence in all of them you can. Below I am going to share demographics and statistics on all of the top social media networks so you can see why this is true. At the minimum you want to utilize Facebook, Twitter, Pinterest, Instagram and Tumblr. If you do a lot of Business to Business marketing then you need to use LinkedIn as well. Follow the linked text here to go to the Demographics of Key Social Media Networking Platforms from Pew Research.
  • YouTube – As I mentioned above, YouTube IS a search engine and contrary to popular it is the second largest search engine after Google, NOT Bing or Yahoo. Video content IS content just as much as written content if not more so. The search engine spiders are constantly looking for new “food” in the form of information. Videos are a great way to propel you business to the top of the rankings because so few people are utilizing them for business. Aside from the direct traffic you can get from the videos themselves you will get great SEO benefits by utilizing video marketing and using keyword rich titles and tags with a link to your website in the description of the video. In the actual video you can mention your phone number as well as insert an overlay with your phone number, email or website in it and realize immediate results from viewers wanting what you are offering. Our in house SEO expert, Gregg Hall used this for a local car dealer and their phones haven’t stopped ringing since. Here are some incredible YouTube Statistics

This is just an overview of some of the things that you can do to help boost your local search rankings in the major search engines. At Market Taffy we specialize in Online Marketing from A-Z. We design and build responsive custom websites for Pensacola businesses as well as clients we work for nationally and internationally. We have a team of professionals who can do all of the work for you from web development and SEO to Social Media and Content Marketing. Give us a call today at 850-466-5776 or request a no obligation consultation

Pensacola SEO