A Solid Marketing Plan Starts With Quality Content

Content Marketing

Creating Quality Content

If you market online or even spend any amount of time on the internet at all you are probably inundated with “gurus” talking about how social media is the best thing since sliced bread. But you know what came before “sliced bread?” Content… That’s right, think about it. First you have to create quality content that others will WANT to share before social media will have an impact for your business. Granted you can share content created by others, and you should, BUT, when you create your own quality content you get the benefit of driving traffic back to your own website, products and services. Here are a few of the content marketing strategies that you need to employ to get your online marketing seen and shared:

Utilize The Power of Blogging

Blogging has been around for nearly as long as the internet has, WordPress, arguably the predominate blogging platform has been around since 2003. As one who has been in the industry for some time now I still have to stop myself when I ask, “Who doesn’t know what a blog is?” Evidently, there are a lot of people who still don’t! This post is a little more advanced than that, so if you don’t know what a blog is I’ll have to cover that in another post along with how to set it up and optimize it.

For those who do know and don’t have one, I have one question. Why not? Blogging is amazing for SEO and also for helping to establish you as an authority on the subjects that you blog about. Done correctly, blogging can give you a huge boost in traffic to your main site as well as help you to get noticed by others who may want you to “guest blog” for them. Why would you want to write for someone else? Because, if you blog for a site that gets way more traffic than you do then you can get some of those visitors to your own site by utilizing a link in your bio.

Write Your Own White Papers and eBooks

If you have a fear of writing this is a great way to get over it quick,fast and in a hurry. Don’t worry, you don’t have to know all there is to know on a subject to write a white paper or an eBook on it. That’s what the internet is for, research. Pick a subject that your followers or potential clients would be interested in, ideally a solution to a problem and write about it. It’s that simple. Link to resources that you use in your eBook or white papers and then offer it as a free download to help build a list and your credibility.

Also, when compiling your content remember to use some quality graphics that compliment your written content. People are very visually oriented and not only will great looking graphics get your content read but it will also help with sharing. If you aren’t a graphics whiz, outsource it. You can find people that will do quality graphic work inexpensively on sites like Freelanced and Fiverr.com

Create Your Own Video Content

Again, people are VERY visual. With video you get visual and auditory senses into play and the result is a much more memorable experience for the viewer of your content. Most people would rather watch a video than read so it just makes sense to include video content as part of your content marketing strategy. You can utilize videos in a number of ways and you should. From YouTube and Google HangOuts like this one we did on “What is SEO” to  short messages via Vine and Instagram.

There are all kinds of options as far as to how you want to create your videos. You can use a first person approach where you simply sit in front of your webcam and spit knowledge or have a discussion or an interview with someone else. You can use a program like Camtasia to do screen capture videos to do tutorials and how to videos, or use Vine and Instagram for short and catchy messages to fans and followers. The key is to be like Nike and “Just Do It!”

This is just getting started but hopefully you can see the value of taking the time to create your own content. Realize that content isn’t just written. Creating content means articles, blog posts, tweets, images and infographics, slideshows and videos, and audio files as well. You can create videos from phone interviews or Blogtalk radio shows and include images to produce videos that will go viral with the right information.

Social Media

Now, that you have taken the time to create your own quality content you actually have something to share via social media networks that will help drive traffic back to you and help you gain more credibility. By utilizing all of the different formats I have suggested you will also have content that will be usable on all of the major social media networks. Post your Videos to YouTube to take advantage of its position as the 2nd largest search engine for direct traffic and SEO benefits as well. Post snippets of your blogs to Tumbr and Twitter with links back to the original blog post. Getting the picture? Good! Now get to it.

How to Start Blogging with WordPress

 

Social Media Demographics; Why You Need To Pay Attention To Them

social-media-seo11

In my last post “How to Get Your Pensacola Business in the Top of Google” I mentioned Social Media Demographics, in this post I want to go into more detail about why it matters…

Over 73% of online users participate in at least one social media network and 42% use multiple social media networking sites. While Facebook still reigns supreme overall, it pays to know the demographics of the various platforms so that you can target your audience effectively. For example, if you are marketing to affluent women you would be better off to focus the majority of your efforts in Pinterest where 33% of all women online are and they also tend to be college educated with higher incomes. If you are marketing a product or service that appeals to the 18-34 year old demographic then Instagram would be the way to go with 90% of their users under the age of 35.

As you an already see just by the stats above, knowing the demographics of the various social media platforms can have a serious impact on the ROI of your business. Knowing where to invest your marketing dolars for the most effective spend is half the battle. Below I will share some statistical data with you from Pew Internet Research:

Nearly three quarters of all online users use Facebook and even older users have began liking and sharing on the social media site in large numbers over the last year. Internet users over age 65 using Facebook have increased to over 45% now with a predominance also in female users.

Facebook Users

 

Less than 1 in 5 adults are currently Twitter users but there is a significantly higher percentage of users that are younger adults as well as in the African-American community where 29% are “Tweeters”

Twitter Users

Instagram is another social media network that caters to a younger crowd with the 18-29 year old demographic increasing from 28% in 2012 to 37% as of 2013. Intagram is another that is heavily used by the African-American community at 34%. overall 17% of online users are active on Instagram.

Instagram Users

Pinterest is showing steady growth with 21% of online users, but another key statistic is that 47% of online consumers made a purchase last year based on a recommendation from Pinterest! In addition conversion rates are higher for Pinterest than from any other traffic source – 4 times higher revenue per click than Twitter and 27% higher than Facebook. As mentioned above, most Pinterest users are women at 33% vs 85 for men and overall they tend to be more educated and more affluent.

Pinterest Users

 

If your business is more B2B oriented, meaning that you are marketing more to businesses and business people than to the average consumer you don’t want to leave out LinkedIn. With 22% of online users, LinkedIn supports professional networking. The users tend to be more educated and have a higher household income. LinkedIn is also the only social media networking platform where the 50-64 year old demographic is higher than the 18-29 year olds.

LinkedIn Users

As you can see, the demographics for the various social media platforms are diverse and it should be obvious at a glance that it pays to focus on the segments that best suit your ideal client. For more information on these statistics I have shared see Pew Research for the Frequency of Use on Social Media sites

See how to protect your Facebook Timeline Privacy

How To Get Your Pensacola Business In The Top Of Google And More

Local Seo Pensacola

Your Pensacola Business In The Top Of Google

If you own a local business in the Pensacola area chances are that you have a decent amount of competition already from local competitors in your industry. Here’s how to utilize the power of the internet to leapfrog ahead of them online and place your business at the top of the search results in Google and the other major search engines, including YouTube. Yep, YouTube IS a search engine too!

At Market Taffy, we specialize in assisting local business owners just like you get top placement in the search engine rankings. We work with professionals in a variety of fields and have clients all over the country. We have developed a strategy that we follow to ensure that all the bases are covered. In this post I am going to share those methods with you.

  • Responsive Custom Website – The internet has been around for over 20 years now, if you haven’t invested in a custom website with a domain name that captures the spirit of your brand or company it is past time to do it. And if you already have a website but it is outdated then you need to update it to a more contemporary design. People make judgments about your business based on presentation, online your website represents YOU and as the saying goes, “You don’t get a second chance to make a good first impression.” Your website should also be optimized for display on any device. This means that it should display optimally on any device that a user may be utilizing to view it, whether that be desktop, laptop, tablet, or smartphone. All of the websites Market Taffy designs are designed in this manner. You do NOT need a separate website for mobile despite what “mobile website salespeople” are trying to sell you!
  • Publish Consistent Quality Content – The internet is all about content. When an internet user goes online they are looking for information. If you provide quality information on a consistent basis then you will be rewarded with higher search engine rankings. It is that simple. Google and the other major search engines reward website publishers with higher rankings based on the quality of the experience they offer their visitors. They also rank sites by their consistency, this is why it pays to post updates to your website regularly. We recommend having a blog that you post to on a daily basis and we do this for all of our clients.
  • Google Places Listing – After Google began integrating Google Local and Google Plus they came out with Google Places for Business. When they did the big intro in 2013 they created pages for most businesses in the country that were already established businesses. If you have been in business for any length of time chances are there is a Google Places page already waiting for you to claim. If you feel comfortable with doing it yourself you can claim your Google Places Listing here. If not, you can contact us to claim it and optimize it for you. Claiming your Google Places Listing will do wonders for helping you with getting top of search rankings. For starters, Google Places Listings show up at the top of local searches above paid search and organically ranked listings along with a map showing the location of the business and a link to your Google Places page as well as your website. On a mobile device, often what the visitor sees at the top of their screen is the map with pins of the local businesses that match their search query and the distance to that business for their current location. If you want to capture buyers while they are out shopping, this is a key way to do it.
  • Social Media – Everyone is familiar with Facebook. As of 2013 71% of all internet users were using Facebook. But you cannot rely on Facebook only. The demographics are different for each social media network and if you want to cover all your bases then you need to have a presence in all of them you can. Below I am going to share demographics and statistics on all of the top social media networks so you can see why this is true. At the minimum you want to utilize Facebook, Twitter, Pinterest, Instagram and Tumblr. If you do a lot of Business to Business marketing then you need to use LinkedIn as well. Follow the linked text here to go to the Demographics of Key Social Media Networking Platforms from Pew Research.
  • YouTube – As I mentioned above, YouTube IS a search engine and contrary to popular it is the second largest search engine after Google, NOT Bing or Yahoo. Video content IS content just as much as written content if not more so. The search engine spiders are constantly looking for new “food” in the form of information. Videos are a great way to propel you business to the top of the rankings because so few people are utilizing them for business. Aside from the direct traffic you can get from the videos themselves you will get great SEO benefits by utilizing video marketing and using keyword rich titles and tags with a link to your website in the description of the video. In the actual video you can mention your phone number as well as insert an overlay with your phone number, email or website in it and realize immediate results from viewers wanting what you are offering. Our in house SEO expert, Gregg Hall used this for a local car dealer and their phones haven’t stopped ringing since. Here are some incredible YouTube Statistics

This is just an overview of some of the things that you can do to help boost your local search rankings in the major search engines. At Market Taffy we specialize in Online Marketing from A-Z. We design and build responsive custom websites for Pensacola businesses as well as clients we work for nationally and internationally. We have a team of professionals who can do all of the work for you from web development and SEO to Social Media and Content Marketing. Give us a call today at 850-466-5776 or request a no obligation consultation

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