If you are tasked with writing content for your business or you are an online entrepreneur that writes your own content then you know that like anyone who writes on a consistent basis, you sometimes find yourself scratching your head wondering what to write about. The key point to remember is to provide content that speaks to YOUR audience. If you run a blog about women’s shoes it is highly unlikely that they would care to read an article about “How to Change Your Oil” or something equally male oriented. This is just the tip of the iceberg of that which is called demographics. You need to know the demographics of your audience and what they are looking for. So how do you find this information?
For starters you can get a lot of great information from your webmasters tools via Google Analytics. The data there will give you things like keywords people are searching for, browser used, mobile or desktop, country, city, etc. This is a good place to start gathering your information. It will give you the information you need to take the next steps. Another great piece of information to have is from referring sites. If you know the sites that are sending the most traffic to you then you can focus extra effort on promoting and interacting with them as well.
With Facebook’s Open Graph Search feature, the social media giant officially become a true search engine. What is great about Open Graph is that it gives marketers an opportunity to do a little spying on the competition and also find out what other things people interested in your product are into. You can input keywords into the search and it will bring up pages and groups that are related which helps you to see what other kinds of content people may be looking for.
Twitter is another great resource to find out what people are looking for and what kind of content is getting the most action with replies and retweets. Not only should you follow your competition but also create lists in Twitter based on the keywords that people are using to find you. This in turn will help you find ides for content to write or produce videos about.
Most people think of Pinterest as an image only social media network but it is actually quickly becoming one of the top “search engines” that people go to to find information. The reason for this is that most people use the pin feature to bookmark actual websites and articles with information that they like or want to read a later. These pins of course are shared with their networks of followers. Again, you want to follow your competition but also search the site by keyword and you’ll find some ideas you may not have considered. In addition you’ll get a great look at how to use images to go along with your articles and posts.
In addition to the suggestions mentioned above I also highly recommend using Google Trends as well as setting up Google Alerts for those chosen keywords you are looking to target. This way you can have hot and upward trending content coming straight into your inbox as it happens. This is a “secret” tool that many journalists use. Use YouTube in the same manner by finding YouTube producers that produce consistent content and subscribe to their channels, every time they upload a new video or even like one you’ll find out about it.
Another really cool resource that I have found recently to be a treasure trove of current blog activity over virtually every type of subject you can imagine is AllTop.com. AllTop collects blog posts from all over the web in a wide range of topics and also has sections that feature the hottest topics. You can get some excellent ideas for writing on topics that are currently trending hot that your readers might be looking for. In closing, I’d like to remind you to keep your focus. Don’t try to be everything to everyone, know your optimal audience and then write to them and get over your fear of video and produce some video content as well. One easy tip to help with that is to do short recap videos about your article. Then you can send people from your YouTube channel to your blog as well to read the entire post.
If you don’t have the time or feel that you just can’t write the quality content that your business needs to be effective give us a shout at Market Taffy and let us handle it for you. We can help you with everything from creating content and email newsletters to copywriting and social media management.